Attackers treat WooCommerce differently because the payoff is different. A compromised brochure site serves spam; a compromised store can leak customer records, skim payment details at checkout, redirect completed-order traffic, farm coupon and refund abuse, or quietly harvest the credentials of returning customers.
The store also carries obligations a brochure site does not: customer personal data under privacy law, payment-brand requirements flowing through the gateway, and the commercial reality that even an hour of broken checkout is measurable lost revenue. The audit is scoped around those stakes.
In the ClickFix incident documented in our published report, WooCommerce sites were among the 30+ compromised — with fake verification panels interrupting shopping journeys at exactly the moment customers were asked to trust the site most.